There is an interesting print advertisement found in an issue of Time magazine. It was an advertisement of noise cancelling headphones by Bose. Bose is known to make high quality products for music such as headphones and speakers. In the ad there is a man in a boat wearing Bose headphones who is rowing a boat and is about to go over a waterfall. The waterfall he happens to be going over is Niagra Falls, which is notorious for being very loud. Niagra Falls is a really well known tourist attraction and is probably the most commonly known waterfall in the world. It is a clever way of showing how the headphones cancel out all outside noise. Also in the top right corner there is text that says “Bose Noise Headphones” and an even smaller caption saying “Bose noise reduction kills”. The advertisement uses a real interesting way to show the target audience that by using these headphones they are able to continue there usual activities while not having to worry about distractions. I think Bose did a great job of using location, color, and humor in this advertisement to grab the reader’s attention.
The location is very important in this ad because it is used to stress exactly what the product excels at. The advertisement is for noise cancelling headphones. In the ad there is a man who is rowing a boat on Niagra Falls. Niagra Falls is renowned for being very loud and in this case Bose does a great job using Niagra Falls as the location because it’s a clever way of showing how the headphones the man is wearing really are noise cancelling. The man seems to be oblivious in the ad that he is about to row himself over the waterfall so therefore proving that the headphones are in fact noise cancelling. I think that Bose was very clever when choos…
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…r interpretation and I think they should have been more direct in showing what they want the audience to know. It shows that the product can block out even the loudest of noises, but it has a negative connotation as well. The man is about to go over the waterfall and is in a dangerous spot. Is that something that Bose wants to put in the audience’s mind, that their product may put you in a dangerous situation? Also the ad does a poor job of showcasing the product. Immediately the reader should know what product is being advertised when they cross an ad but Bose only put very small text in the top right corner saying what the product was and an even smaller picture of the headphones on the man’s head. I personally liked the ad but I think that they could have done a much better job showcasing the noise cancelling headphones and being clearer on what they are selling.
