Essay on Faces in Strategic Places

Have you ever looked through a magazine, seen flyer, an advertisement etc… with a person being pictured and simply asked yourself WHY the model was used in the way that they were or why a person was used period? After gathering and categorizing my designs from multiple sources, I have come to a majority based on designs which incorporate the deliberate use of people for many particular reasons. My category focuses not only on the aspects of the use of models in designs but also of the underlying strategies and intentions designers use when directing their designs toward their audience as associated with the use of modelsThrough my collecting and gathering of designs for this project I have noticed that there are many underlying motives and intentions in designs that people don’t see at first glance. Many designs use models to convey an image of what the consumer or intended audience“should” reenact as a lifestyle or a certain way they “should” look. The reason why I used quotations on the word “should” is because there is no absolute definition of being beautiful, physically attractive or obtaining true happiness to one’s unique perspective on an individual level in society. Based on my vantage point of designs I believe I can speak for the majority that it does give a subconscious definition. To support my hypothesis it is very similar to the word association game (If a person says a single word what comes to your thoughts first, but in this case with an instant image). For instance “Breitling”, a watch company, in one of the designs I have collected John Travolta is the first thing you see even before the watch, reason being his face is well recognized and grabs the consumers attention almost immediately; A-lister , hig…

…aturated colors towards the product giving it an outstanding and contrasting appearance. Another amazing factor I have concluded are the slogans that are displayed that grabs a slight motivation of reaching happiness or fulfillment of a higher quality of life or personal leisure as intended by the products like I have mentioned in the first paragraph. A good example would be this advertisement I have of L’OREAL’s Men expert anti-fatigue moisturizer. Right below the models face in bold capital letters it states “LOOK SHARP, NOT TIRED. ENOUGH SAID.” – Gerard Butler (Actor). One can easily tell that this message is direct and about the product.All together I have come to a conclusion that models are used strategically to capture certain audiences of consumers to grab their interest in hope to purchasing or understanding the intended message to be interpreted.

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