Children be Aware of Advertisements
Business is always changing and growing just like technology, but is it ever going to stop growing? The answer is no. There are so many important aspects to business; in fact, there are too many to name. Growing a business is no easy task, and the first thing to consider is identifying your consumer, or rather target audience. Selling or buying a product is half of the battle. The other half is identifying how you can expand your product to a wider range of consumers. Broadcasting and advertising your product is so critical to business. Take a look at a commercial for automobile insurance, and how many are advertised on television daily. Children are being targeted more than ever. Let us educate our children better and look out for them so they are not suckered by advertisements and their big corporation pitches. Be mindful of the messages children are receiving through the media.Use of technology through the media has skyrocketed. People have more access to media through the use of smart phones. Smart phones have changed the way people look at a successful business. Before, people would have to turn on a television, or the radio to hear about a product. Today anyone can go on their smart phone, type in any popular website, and it will list products and services being advertised. For example, you will see advertisements on websites like MSN, YAHOO, BING, and etcetera. In today’s day and age children have a variety of access to advertisements whether that be of products or services. Children already know what product is hot before it even hits the shelves. Children are one of the biggest targets for businesses because they don’t know any better and lack experience. The messages are being sent o…
… noticed your favorite films always kill of mum and dad?”dailymail.com, Mail online, Web. 2 Dec. 2010.
Knorr,Caroline. “Selling to kids tips.” Commonsensemedia.org, Mail online, Web.19 Nov. 2010.
Buckingham, David. “Childhood in the Age of Global Media” From Inquiry to Academic Writing: A Text and Reader. Ed. Stuart Greene and April Lidinsky. Boston: Bedford/St.Martins, 2008, 2nd ed. 579-585
Canada, Andrea. “How Much do Companies Spend Marketing Junk Food to Children?” specertified.com, SPE Blog, Web.24 Sep. 2013.
Frost, Shelley. “The Disadvantages of Advertising to Kids.”smallbusiness.chron.com, Demand Media, Web.18 Mar. 2010.
Nylund, Viktor. “Marketing and Advertising to Children: The Issues at Stake.”theguardian.com, Web.24 Feb. 2014
Clay, Rebecca. A. “Advertising to Children: Is it Ethical?”apa.org, America Psychological Association, Sept 2000: 52 Vo1 31. Print.