Red Bull achieves its quality workforce by attracting high energy people, people who have a love of dealing with people and a high level of marketing skills as well as being athletically inclined. Red Bull has an ongoing training program that teaches and excites its employees. Red Bull has a very aggressive leadership style. They do all they can do to get their name out there.
They use goal orientated motivational techniques to help produce profitable results. Red Bull uses unconventional forms of managerial practices. “Everybody I “manage” is manager of their role, they come up with their own strategies to their own goals. I define the overall objective and then formulate and present how we are going to get there. My direct reports are empowered to make and create. Not just following” (C.
P. Mditshwa, personal communication, June 7 2018).