C n P en in su la?,

C h ap te r I I: M ark e tin g A sp ect A.Mark e tin g O bje ctiv e s ? I n cre ase m ark e t s h are b y 1 0% i n 1 y e ar B.Co untr y P ro file Sa u di A ra b ia? o ccu pie s m ost o f t h e ?Ara b ia n P en in su la?, b o rd erin g t h e R ed S e a i n w est a n d t h e P ers ia n G ulf in e ast.

I t i s b o rd ere d b y I r a q , J o rd an , K u w ait , O m an , Q ata r, U nit e d A ra b E m ir a te s, a n d Y e m en . T h e Kin gd o m? i s r u le d b y t h e h o use o f S a u d a lo ng t r a d it io nal I s la m ic l in es.? ?Th e k in gd o m o f s a u di a ra b ia i s o ne of t h e m ain p la ye rs i n t h e a ra b w orld . E sta b lis h ed i n 1 932 b y K in g A bd-a l- A ziz .C ap it a l: R iy a d h.

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P o pula tio n: of 3 3,6 97,5 17. A re a: 2 .2 4 m ill io n s q k m ( 8 64 ,8 6 9). M ajo r L a n gu age :A ra b ic . C urre n cy :R iy a l U N , W orld B an k. http s:/ /d fa t.g o v.

a u /g e o /s a u di- a ra b ia /p age s/s a u di- a ra b ia -c o untr y -b rie f.a sp x http s:/ /w ww.b bc.c o m /n ew s/w orld -m id dle -e ast-1 4702705 1.

Pro duct-M ark e t F it Th e K in gd o m o f S a u d i A ra b ia i s h o m e t o 3 2.9 m il lio n c it iz e n s a s o f 2 017 a n d 6 .6 m illio n o f t h o se cit iz e n s l iv e i n R iy a d h. T akin g i n to c o nsid era tio n o ur t a rg e t m ark e t w hic h i s m ale a ge s 1 5 -6 4 y e ars o ld , w e arriv e a t t h e t a rg e t p o pula tio n o f 2 .8 2 m illio n.

T h e d ata s h o w s t h at R iy a d h i s a g o od m atc h f o r o ur p ro duct as i t h as t h e h ig h est p o pula tio n a m ong a ll t h e c it ie s i n K SA a n d a m ajo rit y o f t h o se p eo ple i s w it h in o ur para m ete rs a s t h e p ro sp ectiv e c o nsu m ers o f o ur s a n dals . Fig u re 3 Sa u di A ra b ia i s c la ssif ie d a s h avin g a d ese rt c li m ate w hic h m ean s t h at p re cip it a tio n i s l o w h en ce th ere i s l it tle r a in fa ll t h ro ugh o ut t h e y e ar. T h e t e m pera tu re r e ach es a n a ve ra ge o f 3 9 d egre es c e ls iu s i n th e s u m mer a n d c a n r e ach u p t o 4 3 d egre es o n p artic u la rly h o t d ays.

T h e w in te rs i n S a u di A ra b ia a re s till ho t. T h e r e gio n a ls o e xp erie n ce s s e ve ra l d ust s to rm s m akin g s a n dals a c o m m on c h o ic e f o r f o otw ear a s i t als o p ro vid es b ette r a ir c ir c u la tio n a n d d ust i s e asie r t o c le an o ff o f i t . T h e f e atu re s o f o ur s a n dals i s sp ecif ic a lly t a ilo re d t o t a ck le t h is p ro ble m w it h a n a ctiv a te d c a rb o n i n so le w hic h w ill p ro vid e b ette r a ir cir c u la tio n t o t h e f e et a n d i s e asie r t o c le an a n d d ry .

I t a ls o h as d eo do riz in g a n d a n tib acte ria l p ro pertie swhic h i s b en efic ia l f o r t h o se w ho d o es n o t w ear s o ck s. T h e h eig h te n ed t e m pera tu re a ls o i n d uce s in cre ase d p ers p ir a tio n w hic h w ears d o w n l e ath er f a ste r. A ga in t h is p ro ble m c a n b e a d d re sse d b y o ur in no va tiv e i n so le w hic h w ill i n cre ase t h e d ura b ilit y a n d l o nge vit y o f t h e s a n d als .

In r e ce n t y e ars t h ere h as b een a s h if t i n t h e b u yin g p atte rn s o f t h e c o nsu m ers f r o m b ein g b ra n d lo ya l t o b ein g c o st c o nsc io us. “?Th e n ew K in g S a lm an t o ok t o t h e t h ro ne i n 2 0 15 a n d t h e g o ve rn m en t a n d so m e p riv a te s e cto r c o m pan ie s r e sp o nded b y p ro vid in g b o nuse s a n d i n ce n tiv e s t o e m plo ye es, b o ostin g co nsu m er s p en din g d u rin g t h e y e ar. S in ce t h en , h o w eve r, S a u di c o nsu m ers h ave b eco m e m ore c a u tio us due t o t h e b ro ad er e co no m ic i m pact o f t h e r e ce n t o il s lu m p. I n a d dit io n, s u bsid y c u ts a n d t h e s u bse q uen t ris e i n i n fla tio n h ave r e su lt e d i n a r is e i n t h e c o st o f l i v in g.

A s a c o nse q u en ce , o ne-t im e b ig -s p en din g co nsu m ers a re n o w i n cre asin gly s e ekin g v a lu e-fo r-m oney p ro ducts a n d d is c o unts . T h is w arin ess t o s p en d has b een s e en i n p artic u la r a m ongst t h o se i n t h e m id dle -in co m e s e gm en t. I n a r e ce n t a rtic le i n A ra b New s, t h e C EO o f a l e ad in g b o oksto re s a id ” D efin it e ly p eo ple ‘s w alle ts a re g e ttin g s m alle r. W hen p eo ple are w orrie d a b o ut a n yth in g, t h ey s p en d l e ss, e sp ecia lly o n t h e u nnece ssa ry ( t h in gs)” .( E u ro m onit o r, 2 018) Peo ple i n t h e K in gd o m o f S a u di A ra b ia a re n o w l o okin g f o r t h e b est v a lu e f o r m oney. T h ey a re n o t nece ssa rily c h eap in g o ut o n p ro ducts b u t t h ey a re m ore m etic u lo us i n b uyin g. T h e d is p o sa b le i n co m e f o r th e m ale p o pula tio n h as b een h o ld in g s te ad y a t 4 9,0 0 0 R iy a l f o r 5 y e ars .

G iv e n t h is c o nsta n t d is p o sa b le in co m e a n d s h if t in g p atte rn s, w e c a n s u rm is e t h at t h ey s till s p en d t h e m oney o n l u xu rie s b ut t h ey a re more d is c e rn in g i n p ic k in g i t . L o okin g a t t h is d ata a n d s u pple m en tin g i t w it h t h e f a ct t h at t h e m en ‘s fo otw ear s e cto r i s o ne o f t h e b est p erfo rm in g i n d ustr ie s i n t h e K in gd o m o f S a u di A ra b ia a n d i s e xp ecte d t o in cre ase t o 9 .3 % b y 2 0 18. Fig u re 3 .

1Fig u re 3 .2 Th is t a b le s h o w s t h e y e ar-o n-y e ar g ro w th r a te o f F o otw ear i n K SA . T h e i n dustr y w ill e xp ect t o g ro w l a rg e r t h is co m in g y e ar.

A s s h o w n o n t h e t a b le t h e i n dustr y w il l e xp ect t o g o u p t o 9 .3 % f o r t h e y e ar 2 0 18 a s f o re ca ste d b y eu ro m onit o r. Riy a d h, S a u di A ra b ia i s o ne o f t h e m ajo r c u lt u ra l h ubs o f t h e c o untr y . I t i s s it u ate d 8 00 k il o m ete rs North -e ast o f M ecca , t h e h o lie st c it y i n a ll o f I s la m r e lig io n. T h e i n flu en ce s o f t h eir c u sto m s a n d r e lig io us t r a d it io ns hig h ly i n flu en ce s t h e l if e sty le o f t h e r e sid en ts . O ne o f t h e m ost f u ndam en ta l t e ach in gs o f t h e I s la m r e lig io n i s sim plic it y a n d m odesty .

T h is e xte n d s t o h o w p eo ple d re ss a n d i n t u rn e xte n ds t o w hat a rtic le s o f c lo th in g t h ey b uy. Muslim m en a re r e q uir e d t o w ear a w hit e d re ss l i k e g a rm en t c a lle d a T h o be. M uch l ik e i t s c o un te rp art f o r w om en , th e a b aya , a t h o be i s s u ppo se d t o b e w orn a t a ll t im es a n d i s w orn r e ga rd le ss o f s o cia l c la ss o r s ta tu re . I t i s su ppo se d t o c o nce al t h e f ig u re a n d p ro m ote m odesty i n t h e p hysic a l a sp ect o f e xis te n ce .

T h is a ls o e xte n ds t o t h e way t h ey a cce sso riz e . S a n dals a re v e ry s im ple i n n atu re , i t a ls o m atc h es t h e s ty le o f t h e t h o be a n d i s v e ry co nve n ie n t f o r e ve ry d ay u se i n a n a rid c o untr y w it h v e ry h o t a n d d ry c lim ate . T h is i s a k e y a sp ect i n d eve lo pin g o ur pro duct. O ur d esig n i s m ean t t o s h o w e le ga n ce i n s im plic it y a n d t h e u se o f l e ath er a ls o c a p tu re s o ne o f t h e te ach in gs o f t h e r e lig io n a s i s s ta te d i n t h e M uw atta o f I m aam M alik w hic h i s t h e e arlie st c o lle ctio n o f H ad it h co m pris in g t h e s u bje cts o f I s la m ic l a w ” Y ah ya r e la te d t o m e f r o m M alik f r o m I b n S h ih ab f r o m U bayd ulla h i b n Abdulla h i b n U tb a i b n M asu d t h at A bdu lla h i b n A bbas s a id , " T h e M ess e n ge r o f A lla h , m ay A lla h b le ss h im a n d g ra n t him p eace , p asse d b y a d ead s h eep w hic h h ad b een g iv e n t o a m aw la o f h is w if e , M aim una. H e s a id , ' A re n 't y o ugo in g t o u se i t s s k in ?' T h ey s a id , 'M esse n ge r o f A ll a h , b ut i t i s c a rrio n. 'T h e M esse n ge r o f A lla h , m ay A lla h b le ss h im an d g ra n t h im p eace , s a id , 'O nly e atin g i t i s h ara m .' " (M alik b o ok 2 5 H ad it h 2 5.

6 .1 6) T h e s k in o f a n a n im al o th er th an s w in e i s h ala l a n d i s m ad e p ure b y t h e p ro ce ss o f t a n nin g. I t i s m ean t t o b e u se fu l b eyo nd i t s n o rm al l if e a n d our s a n dals w hic h i s d esig n ed t o l a st m ore t h an t h e a ve ra ge l e ath er s a n dals w il l b e t h e b est v a lu e f o r m oney.

Fig u re 3 .3 Th is m ap s h o w s t h e d is ta n ce o f R iy a d h t o T h e H olie st C it y i n S a u di A ra b ia Fig u re 3 .4Th is p ic tu re s h o w s t h e d re ss c o de i n R iy a d h. Our l e ath er s a n d als w it h t h e p ro prie ta ry r e m ova b le a ctiv a te d c a rb o n i n so le i s m ad e w it h co w hid e m akin g i t h ala l. I t m atc h es t h e a e sth etic o f t h e t h o be w hile m ain ta in in g c o m fo rt a n d f u nctio nalit y .

G iv e n th at t h ese s a n dals a re d esig n ed t o b e w orn w it h o ut s o ck s, t h e i n so le w hic h c o m es t o c o nta ct w it h t h e s k in m ost oft e n i s m ore r e sis ta n t t o w ear f r o m p ers p ir a tio n t h us i n cre asin g t h e u se fu l l i f e o f t h e w ho le p ro duct. I n t h e e ve n t th at d ust e n te rs t h e i n te rio r o f t h e s a n dals , i t c a n b e e asily w ash ed a w ay a n d d rie d a s i t i s m ad e o f a ctiv a te d ca rb o n, a s u bsta n ce m ore c o m m only u se d f o r a th le tic a p pare l f o r i t s q uic k d ry in g a n d d eo do riz in g a ttr ib ute s. N o oth er s a n dals c a n p ro vid e t h e a d va n ta ge s w e o ffe r a t t h e s a m e p ric e p o in t. T h ere i s u su ally a t r a d eo ff b etw een sty le a n d f u nctio nalit y b ut o ur p ro du ct a im s t o b rid ge t h at g a p g iv in g a h ig h er v a lu e f o r t h e c o nsu m er. T h e a ve ra ge lo nge vit y o f l e ath er s a n dals w it h d aily u se i s a p p ro xim ate ly 6 m onth s b efo re i t s ta rts f a d in g a n d l o sin g i t s o rig in al te xtu re . O ur p ro duct w ill l a st b eyo nd t h at a s t h e i n so le i s n o t m ad e o f l e ath er a n d i s r e p la ce ab le . M ore o ve r i t c a n be w ash ed t h us e xte n din g i t s u se fu l l i f e .

” T h e s h o e w ears o ut i n t h e a re a w here w e o ve rlo ad i t , s o t h e p art w here yo u n eed t h e m ost s u ppo rt i s n ‘t t h ere ,” s a id M in neap o li s p o dia tr is t P au l L a n ge r(S h o e L if e sp an : H ow t o t e ll i t ‘s t im e to t h ro w o ut y o ur s h o es, M erc u ry N ew s, 2 0 11) A cco rd in g t o K are n L a n go ne, p re sid en t o f t h e A m eric a n A ca d em y o f Po dia tr ic S p o rts M ed ic in e ” T h e u pper p art o f a s a n dal b ears a l o t o f s tr e ss t o k e e p t h e f o ot i n p la ce , m akin g f o r a sh o rte r l if e t h an e n clo se d s h o es” ( S h o e L if e sp an : H ow t o t e ll i t ‘s t im e t o t h ro w o ut y o ur s h o es, M erc u ry N ew s, 2011) 2.Busin ess E n vir o nm en t KSA R eal G DP G ro w th R ate ( 2 017 -2 022 ) Fig u re 3 .5Fig u re 1 .2 s h o w s t h e K in gd o m o f S a u di A ra b ia R eal G DP G ro w th R ate i s f o r t h e y e ar 2 0 17-2 022 i s c o nsta n tly r is in g. It o nly s h o w s t h e d o in g b usin ess i n K in gd o m o f S a u di A ra b ia w il l b e a g o od i d ea b eca u se t h e G DP o f S a u di a ra b ia will g o u p f o r t h e f o llo w in g y e ars t o c o m e.

Ease o f D oin g B usin ess i n S a u di A ra b ia Fig u re 3 .6 Th is d ata s h o w s t h e b u sin ess e n vir o nm en t i n S a u di A ra b ia . A s s h o w n i n t h e d ata w ill t a ke 1 7 d ays a n d 1 0 pro ce d ure s t o p u t u p a l e git im ate b u sin ess i n S a u d i A ra b ia .C.In dustr y A naly sis 1.Po rte r’s 5 F o rc e s M odel Fig u re 4 P o rte r’s 5 F o rc e s M odel Co m petit iv e R iv a lr y 🙁 H IG H):? A l B an dar T ra d in g c o ( 1 5.5 % ), M H A ls h aya c o (9 .

0 % ), F a w az Abd ula ziz A l H oka (8 .9 % )i, A did as(7 .0 % ), R ubaiy a t c o (5 .7 % ), N ik e (3 .5 % ).

T h ese a re t h e to p s ix c o m petit o rs w e a re f a cin g a n d t h e a cc u m ula te d m ark e t s h are s t h ey h ave l e ad in g to a h ig h m ark e t s h are o f 5 8 .9 % t h at i s h alf o f t h e m ark e t. Th re at o f t h e N ew e n tr y 🙁 L O W ): ?In K SA i t t a ke s 2 -3 w eeks t o g e t a l ic e n se , i n su ra n ce , dis tr ib u tio n c h an nels a n d o th er q ualif ic a tio ns t o s ta rt u p a b usin ess i n K SA . Buye r P o w er:( L O W ): ?Th ere a re p le n ty o f l e ath er s u p plie rs i n t h e P h ilip pin es s o c h an ge i n pric e s o f l e ath er w on’t b e a p ro ble m b eca u se t h ere a re p le n ty o f s u pplie rs . C oco nu t Husk u til iz a tio n i n t h e P h il ip p in es i s v e ry l o w a n d i t i s c o nsid ere d a s a a gric u lt u ra l w aste th ere a re a b o ut 5 0 0 m ill io n c o co nut t r e es a n d c a n p ro duce a ro un d 4 .1 m illio n t o nnes o f husk s o f in din g s u ppli e rs o f t h is r a w m ate ria l i s n o p ro ble m .

Th re at o f S u bstit u tio n:( L O W ): ?Only f e w p eo ple i n S a u di A ra b ia b u ys o th er f o otw ear re la te d p ro du cts b eca u se o nly f e w p eo ple u se t h em f o r f a sh io n a n d t h ey b uy m ore o n Sa n dal t y p e o f f o otw ear j u st b eca u se i t ‘s c o m fo rta b le a n d f o r r e lig io us r e la te d a ttir e Su pplie r P o w er:( H IG H): ?Custo m ers i n S a u d i A ra b ia r e ly o n o nli n e s h o ppin g b eca u se i t ‘s more c o m fo rta b le i n c o m parin g p ric e s b etw een d if fe re n t s h o e b ra n d s e xa m ple s o f t o psit e a re S o das.s a , S o uq.c o m , M ax f a sh io n, R iv a f a sh io n.c o m , E la b elz . S u pplie r p o w er i s ve ry h ig h b eca u se t h ere a re a l o t o f o nli n e s h o ps t o c h o o se f r o m .

2. I n dustr y P la ye rs Tab le 3 To p 3 M ajo r P la ye rs o f M en ‘s F o otw ear i n S a u di A ra b ia Com pan y N am e Bra n d S h are ( % ) In fo S o urc e Al B an dar T ra d in g C o 15.5 % http :/ /w ww.a lb an der.

n et/ M H A ls h aya C o 9.0 % http s:/ / a ls h aya .c o m /e n / Fa w az A bd ula ziz A l H oka ir ; C o 8.

9 % http :/ /w ww.f a w aza lh o ka irfa sh io n.c o m / Th is t a b le s h o w s t h e t o p 3 m ajo r p la ye rs o f f o otw ear i n K SA . F o r t o p 1 A l B an dar T ra d in g C o, t h eir m ark e t s h are i n th e i n dustr y i s 1 5.

5 % a n d i t e q uate s t o 4 .7 m i n v o lu m e a n d t h eir m ain t a rg e t c o nsu m ers a re w om en . F o r t o p 2 M H Als y a h a C o, t h eir m ark e t s h are i n t h e i n du str y i s 9 .0 % a n d i t e q uate s t o 2 .

7 m v o lu m e a n d t h ey m ostly s e ll f o otw ear fo r m en ,w om en a n d k id s. A nd l a stly f o r t o p 3 F a w az A bdula ziz A l H oka ir ?; C o, t h eir m ark e t s h are i n t h e i n du str y i s 8.9 % a n d i t e q uate s t o 2 .7 m a n d f o cu se s o n F o otw ear a n d A ppare l. Tab le 3 .

1 Le ast 3 M ajo r P la ye rs o f M en ‘s F o otw ear i n S a u d i A ra b ia Com pan y N am e Bra n d S h are ( % ) In fo S o urc e To d’s S p A 0.4 % http s:/ / w ww.t o dsg ro up .c om/e n /g ro up /d is tr ib u tio n-netw ork /a sia /S a u di% 20A rabia Al F u tta im C o 0.4 % http :/ /w ww.a le tih ad gro up.

c o m / Aly a sra F a sh io n 0.1 % http :/ /w ww.a ly a sra .c o m /hom eTh is t a b le s h o w s t h e l e ast 3 m ajo r p la ye rs o f f o otw ear i n K SA . F o r 3 rd t o t h e l e ast m ajo r p la ye r i s T o d’s S p A , t h eir mark e t s h are f o r m en ‘s f o otw ear i s 0 .4 % a n d i t e q uate s t o 1 2 3k i n v o lu m e. T h e c o m pan y d o n o t h ave a n y c o m pan y pro file g iv e n i n e u ro m onit o r.

F o r t h e 2 n d l e ast m ajo r p la ye r i s A l F u tt a im C o, t h eir m ark e t s h are m en ‘s f o otw ear i s 0.4 % a n d i t e q uate s t o 1 23k i n v o lu m e s a m e a s T o d’s S p A t h is c o m pan y d o es n o t h ave a n y d ata g iv e n i n eu ro m onit o r. A nd L a stly t h e l e ast m ajo r p la ye r i n t h is i n dustr y i s A ly a sra F a sh io n, t h eir m ark e t s h are i n t h e i n dustr y is 0 .

1 % a n d i t e q uate s t o 3 0k i n v o lu m e a n d s a m e a s t h e T o d’s S p A a n d A l F u tt a im C o t h e c o m pan y d o n’t h ave a n y co m pan y p ro file g iv e n i n t h e e u ro m onit o r. 2.Pro duct L if e C ycle Fig u re 4 .1 Th e c o m pan y’s p ro du ct l if e cy cle i s i n G RO W TH S T A G E b eca u se r e ta il s a le s v o lu m e i n men f o otw ear a n d t a rg e t m ark e t p o pula tio n a re i n cre asin g s in ce 2 012. A ls o , t h e dem an d f o r m en f o otw ear i s i n cre asin g b eca u se o f i t u se a n d d esig n s.

4. D em an d A naly sis 4.1 .) M ajo r P ro duct U se rs Th e c o m pan y’s m ajo r p ro duct u se rs a re y o uth ( 1 5-2 4 y e ars o ld ) a n d a d ult ( 2 5-6 4 y e ars o ld ) w ho will c o nsu m e s a n dals f o r d aily u se a n d s r e lig io us u se . T h e c o m pan y i s t a rg e tin g t h ese p eo ple a s t h e m ain use r b eca u se i n s a u di a ra b ia , t h e m ajo r c o nsu m ers o f f o otw ear a re f r o m a ge s 1 5-6 4 y e ars o ld w ho c a n buy o ur p ro ducts t h at w ill a p pre cia te i t b eca u se o f t h e d esig n a n d q u alit y o f i t . 4.

2 .) D em an d D ete rm in an ts : I n dic a to rs / D riv e rs 4.2 .

1 .) ?Dem an d I n dic a to r In s a u di a ra b ia , s a le s o f s a n dals o r f o otw ears a re r is in g d ue t o p urc h ase o f m en t h at a re i n t o fo otw ear b eca u se o f t h e t r e n d a n d f o r d ay t o d ay u se . T h ere fo re , a m ong c o nsu m ers , t h ere i s a s tr o ng dem an d f o r i n no va tiv e p ro duct w it h u niq ue f e atu re s i n i t a n d m an y m an ufa ctu rin g c o m pan y a re t r y in g t o co m pete t o s a tis fy t h at d em an d . T h e c o m pan y c a n s a y t h at o ur p ro du ct h as a g re at a d va n ta ge t o c o m pete in dustr y b eca u se i t h as n ew f e atu re s, u niq u e d esig n a n d i t i s i n a a ve ra ge p ric e t h at c o nsu m ers w illin g t o pay. M ost o f t h e p eo ple l iv in g i n S a u di a ra b ia a re c o st c o nsc io us w ho a re t r y in g n ew a lt e rn ativ e b ra n d f o r th e h ig h e n d b ra n ds t h at t h ey a re b uyin g b efo re . 4.2 .

2 .) ?Dem an d d riv e rs : p o ssib ili t y t h at w ill c h an ge t h e l e ve l o f d em an d ( f a cto rs t h at c a n ch an ge t h e l e ve l o f d em an d s u ch a s i n co m e, p o pula tio n, a n d c o nsu m er l i f e sty le ) Th e m ale p o pula tio n i n S a u di A ra b ia i s a f a cto r f o r t h e d em an d o f t h e p ro duct b eca u se m en do m in ate i n b uyin g f o otw ear p ro ducts . M ale b uy s a n dals b eca u se i t i s m atc h ed w it h t h eir c lo th es ( t h o be) an d b eca u se o f t h eir w eath er t h ey p re fe r t o u se s a n dals . S o , i f t h e m ale p o pula tio n i n cre ase s t h en t h e dem an d w ill d efin it e ly i n cre ase b eca u se s in ce 2 012 o ur t a rg e t m ark e t p o pu la tio n i s i n cre asin g a n d t h at’s why t h e d em an d i s s til l i n cre asin g.

C onsu m ers a ls o b eco m e p ric e c o nsc io us t o s a ve m oney e ve n i f b efo re th ey t e n d t o b uy h ig h b ra n ded p ro ducts .Fig u re 4 .2 4.3 .

) T ab le o n T arg e t P o pula tio n ( in clu de y e ar, t o ta l c o untr y /cit y p o pula tio n, t a rg e t m ark e t p o pula tio n, perc e n ta ge o f u se rs a s d ete rm in ed b y t h e p ro po nen ts o r a s r e fe rre d f r o m s o urc e o f i n fo rm atio n. Tab le 3 .2 Year Co un tr y P o pula tio n Cit y P o pula tio n Targ e t M ark e t Po pula tio n A ge Targ e t M ark e t Perc e n t S h are 2017 32,9 38,2 00 6,6 24,9 00 2018 33,5 54,3 00 6,7 87,4 00 2019 34,1 40,7 00 6,9 41,8 00 2020 34,7 09,6 00 7,0 90,8 00 2021 35,2 62,7 00 7,2 34,6 00 2022 35,7 96,0 00 7,3 72,7 00 Th e t a b le s h o w t h e p o pula tio n o f R iy a d h C it y f r o m 2 012-2 017.

It s h o w t h at t h e p o pula tio n i s i n cre asin g e ve ry y e ar b eca u se o f t h is , t h e d em an d f o r o ur p ro du ct w ill i n cre ase a ls o an d w ill i n cre ase o ur t a rg e t m ark e t p o pu la tio n.4.4 .) T ab le o n A nnual D is p o sa b le I n co m e o f P o pula tio n o f I d en tif ie d A ge -b ra ck e t ( in clu de Y ear, p er ca p it a i n co m e i n d o lla rs , C A G R i n p erc e n ta ge f o r h is to ric 5 y e ars , C A G R i n p erc e n ta ge f o r p ro je cte d 5 y e ars ) Fig u re 4 .3 4.5 .

) T ab le o n S a le s i n V olu m e ( in clu de y e ar, v o lu m e i n m etr ic t o ns, p erc e n ta ge o f p o pula tio n u sin g t h e pro duct a s d ete rm in ed i n t h e s u rv e y d o ne b y a s y n dic a te d m ark e tin g r e se arc h , C A G R s a le s f o r t h e n ext 1 0 y e ars , CA G R p erc e n ta ge f o r p ric e i n t h e f ir s t f iv e y e ars ) Fig u re 4 .4 Th e t a b le s h o w s t h at t h e d em an d o f m ale f o otw ear i s i n cre asin g e ve ry y e ar e xce p t i n 2 016 b ut i t r o se a ga in i n 2017-2 018.4.6 .

) T ab le o n D em an d B ase d o n P er C ap it a C o nsu m ptio n ( in clu de y e ar, t o ta l p o pula tio n o f t h e c o untr y mark e t, p ro duct c o nsu m ptio n p er c o nsu m er/ to n, t o ta l c o nsu m ptio n p erto n, p erc e n ta ge o f a ctu al p ro duct u se rs , perc e n ta ge a s d ete rm in ed i n t h e s u rv e y d o ne b y a s y n dic a te d m ark e tin g r e se arc h . I n clu d e i n t h e d is c u ssio n meth o d u se d f o r p ro je ctio n. Fig u re 4 .

5 4.7 .) T ab le o n H is to ric a l a n d P ro je cte d V olu m e f o r t h e f o llo w in g: I n clu d e sh o rt d is c u ssio n o n m eth o d u se d f o r p ro je ctio n. 4.7 .1 .

) B ase D ata : P o pula tio n Tab le 3 .3 Ye ar Sa u di A ra b ia Po pula tio n Riy a d h P o pula tio n 2013 29,9 44,5 00 5,8 48,0 00 2014 30,7 76,7 00 6,0 61,6 00 2015 31,5 57,1 00 6,2 63,4 00 2016 32,2 75,7 00 6,4 50,9 00 2017 32,9 38,2 00 6,6 24,9 00 2018 33,5 54,3 00 6,7 87,4 00 2019 34,1 40,7 00 6,9 41,8 00 2020 34,7 09,6 00 7,0 90,8 00 2021 35,2 62,7 00 7,2 34,6 002022 35,7 96,0 00 7,3 72,7 00 4.7 .2 .) U sa ge D ata : ( e .g . P ie ce s p er p ers o n) 4.

7 .4 .) T ab le o n P ro je cte d D em an d Tab le 3 .4 Ye ar RS V olu m e ( S a u di A ra b ia ) RS V olu m e ( R iy a d h) 2013 11,1 49,5 00 2,1 77,4 97 2014 11,8 82,3 00 2,3 40,8 13 2015 12,7 98,9 00 2,5 40,5 82 2016 12,6 86,6 00 2,5 36,0 51 2017 12,9 41,7 00 2,6 02,5 76 2018 13,0 94,4 00 2,6 49,0 58 2019 13,5 00,5 00 2,7 00,1 00 2020 13,9 66,9 00 2,8 53,4 38 2021 14,5 77,8 00 2,9 91,3 65 2022 15,3 84,7 00 3,1 69,2 48D. T arg e t M ark e t 1.Desc rip tio n o f t h e T arg e t M ark e t Th e c o m pan y’s t a rg e t u se rs a re m ale t e en age rs a n d a d u lt s ( s p ecif ic a lly f r o m a ge s 1 5 a n d ab o ve s) w ho b uys s a n dals . W e a ls o w an t t o t a rg e t t h o se c o nsu m ers w ho a re i n te re ste d i n in no va tiv e p ro ducts b ut a re s till s ty le c o nsc io us.

2.Co nsu m er L if e sty le Peo ple ‘s v ie w r e ga rd s t o t h eir r e p uta tio n a s b ig s p en ders , S a u d i c o nsu m ers h ave re ce n tly b eco m e m ore c a u tio us a n d c u t s p en d in g, a r e su lt n o t o nly o f t h e g lo bal o il s lu m p a n d ris in g i n fla tio n b ut a ls o o f r e ce n t r e d u ctio ns i n g o ve rn m en t s u bsid ie s a n d t h e i m pact o f t h o se cu ts o n h o use h o ld b u dge ts . C onsu m ers ‘ w arin ess h as b een r e fle cte d i n s e ve ra l w ays, i n clu din g th e p o stp o nem en t o f b ig -t ic k e t p urc h ase a n d t h e g ro w in g p re fe re n ce a m ong h o li d ay-m ake rs f o r do m estic r a th er t h an f o re ig n h o lid ays.

http s:/ /w ww .e u ro m onit o r.c o m /c o nsu m er-lif e sty le s-in -s a u di- a ra b ia /re p o rt 3.

Geo gra p hic Fig u re 5 Sa u di A ra b ia o cc u pie s a b o ut f o ur-fif t h s o f t h e A ra b ia n P en in su la . I t i s b o rd ere d b y Jo rd an?, ?Ir a q?, a n d ?Ku w ait? t o t h e n o rth ; b y t h e ?Pers ia n G ulf?, ?Qata r?, t h e ?Unit e d A ra b E m ir a te s?, a n d Om an? t o t h e e ast; b y a p o rtio n o f O m an t o t h e s o uth east; b y ?Ye m en?to t h e s o uth a n d s o uth w est; an d b y t h e R ed S e a a n d t h e ?Gulf o f A qab a? t o t h e w est. L o ng-r u nn in g b o rd er d is p ute s w ere n early re so lv e d w it h Y e m en ( 2 000 ) a n d Q ata r ( 2 001 ); t h e b o rd er w it h t h e U nit e d A ra b E m ir a te s r e m ain s undefin ed . A t e rrit o ry o f 2 ,2 0 0 s q uare m il e s ( 5 ,7 00 s q uare k m ) a lo ng t h e g u lf c o ast w as s h are d b y Ku w ait a n d S a u di A ra b ia a s a n eu tr a l z o ne u ntil 1 969, w hen a p o lit ic a l b o undary w as a gre ed upo n. E ach o f t h e t w o c o untr ie s a d m in is te rs o ne-h alf o f t h e t e rrit o ry , b ut t h ey e q ually s h are o il pro ductio n i n t h e e n tir e a re a. T h e c o ntr o ve rs y o ve r t h e S a u di- Ir a q i N eu tr a l Z o ne w as l e ga llyse ttle d i n 1 98 1 b y p artit io n, y e t c o nfli c t b etw een t h e t w o c o untr ie s p ers is te d a n d p re ve n te d f in al dem arc a tio n. Fig u re 5 .

1 Riy a d h, A ra b ic A l- R iy ? ? , c it y a n d c a p it a l o f Sa u di A ra b ia?. T h e c it y ‘s n am e i s d eriv e d f r o m th e p lu ra l o f t h e A ra b ic ?ra w ? ah , m ean in g g a rd en s o r m ead o w s, s o n am ed f o r a n atu ra l f e rtilit y pro vid ed b y i t s l o ca tio n a t t h e j u nctu re o f W ad is ? an ? fa h a n d A l- B a ?? ? ? . T h e s p ecta cu la r s ig h t o f Riy a d h f r o m t h e a ir , ?illu m in ate d? i n t h e e ve n in g b y c it y l ig h ts . T h e c it y i s l o ca te d i n t h e M in ? aq at Al- R iy ? ? , o ne o f t h e c o untr y ‘s 1 3 p ro vin ce s, a n d i s s it u ate d i n t h e c e n tra l p o rtio ns o f b o th t h e co untr y a n d t h e l a rg e r A ra b ia n P en in su la . F e w o f t h e w orld ‘s c it ie s h ave t r a n sfo rm ed a s r a p id ly as R iy a d h, w hic h g re w f r o m a s m all, f o rtif ie d d ese rt v illa ge i n t h e 1 7th c e n tu ry i n to a m odern metr o po lis o f s e ve ra l m illio n i n hab it a n ts i n t h e 2 0 th c e n tu ry . A re a c it y , 6 0 0 s q u are m ile s ( 1 ,5 5 0 sq uare k m ). P o p.

( 2 010 ) 5 ,1 88,2 86 . http s:/ /w ww .b rit a n nic a .

c o m /p la ce /S a u di- A ra b ia # re f4 5197 http s:/ /w ww .b rit a n nic a .c o m /p la ce /R iy a d h4.Dem ogra p hic Tab le 4 Po pula tio n 33,6 97,5 17 ( S e p te m ber 2 8, 2 0 18 e st.) Age S tr u ctu re 0-1 4 y e ars : 2 6 .1 % ( m ale 3 ,8 25,2 42 /fe m ale 3 ,6 3 1,9 6 7) 15-2 4 y e ars : 1 8.5 7% ( m ale 2 ,8 4 2,8 18/fe m ale 2 ,4 62,0 6 1) 25-5 4 y e ars : 4 6.8 6% ( m ale 7 ,5 5 9,2 48/fe m ale 5 ,8 29,6 5 6) 55-6 4 y e ars : 5 .0 3% ( m ale 7 8 3,6 73/fe m ale 6 5 3,4 0 4) 65 y e ars a n d o ve r: 3 .4 4 % ( m ale 4 98 ,8 3 0/fe m ale 4 84,8 71) ( 2 017 e st.) Po pula tio n G ro w th R ate 1.4 5% ( 2 017 e st.) Bir th r a te 18.3 b ir th s/1 ,0 00 p o pula tio n ( 2 017 e st.) Death R ate 3.4 d eath s/1 ,0 00 p o pula tio n ( 2 01 7 e st.) Net M ig ra tio n R ate -0 .5 m ig ra n t(s )/ 1 ,0 00 p o pula tio n ( 2 01 7 e st.) Urb an iz a tio n Urb an iz a tio n: u rb an p o pula tio n: 8 3 .5 % o f t o ta l p o pu la tio n ( 2 017) ra te o f u rb an iz a tio n: 1 .8 1% a n nual r a te o f c h an ge ( 2 015-2 0 e st.) Relig io ns M uslim ( o ffic ia l; c it iz e n s a re 8 5-9 0% S u n ni a n d 1 0-1 5% S h ia ), o th er (in clu des E aste rn O rth o do x, P ro te sta n t, R om an C ath o li c , J e w is h , H in du, Budd his t, a n d S ik h ) ( 2 01 2 e st.) La n gu age s Ara b ic ( o ff ic ia l) http s:/ /w ww .in d exm un di. c o m /s a u di_ ara b ia / http :/ /w ww.w orld o m ete rs .in fo /w orld -p o pu la tio n/s a u di- a ra b ia -p o pula tio n/Fig u re 5 .2 http s:/ /w ww .in d exm un di. c o m /g /g .a sp x? c= sa & v= 2 1 5.Beh avio ra l Su rv e y s a ys t h at 3 4% o f c o nsu m ers i n s a u d i a ra b ia t e n d s t o b uy t h eir p re fe re d b ra n d s a t an y c o st i n ste ad s o f t r y in g n ew a lt e rn ativ e b ra n d s w it h c h eap er p ric e s. T h e o th er 6 6% c o nsu m er in s a u di a ra b ia c h an ge d t h eir b uyin g h ab it s t o s a ve m oney b eca u se c o nsu m ers f e lt t h at t h ey a re bein g f o rc e d t o c h an ge t h eir b uyin g h ab it s a n d b eco m e m ore c o nfid en t a b o ut s p en din g dis p o sa b le i n co m e. http s:/ /a aw sa t.c o m /e n gli s h /h o m e/a rtic le /1 23 6201/s a u di- c o nsu m er-b eh avio r-s h if t in g-r a p id -p ace 6.Psy ch o gra p hic ? M ajo rit y o f t h e p o pu la tio n i n S a u di A ra b ia a re m uslim s w ho a re h ig h ly t r a d it io nal a n d fo llo w t h e r u le s o f t h eir r e li g io n. S a u di A ra b ia i s a ls o v e ry c lo se t o t h e M ecca a n d o ne o f t h e fu ndam en ta l t e ach in gs o f t h e Q ura n i s m odesty a n d s im plic it y . T h e m en h as t o w ear t h o bes f o r alm ost a ll o cca sio ns w it h s p ecia l v a ria tio ns i n t h e f a b ric f o r s p ecia l e ve n ts . T h is p air e d w it h t h e ra p id ly g ro w in g p ric e c o nsc io usn ess o f t h e p ublic i s a g o od f it f o r s e llin g t h em a p ro duct t h at h asad ded f u nctio nali t ie s w it h a r e la tiv e ly f a ir p ric e . T h e p ubli c i s m ore f o cu se d o n g e tt in g t h e b est va lu e f o r m oney b u t i s n o t a fr a id t o s p en d m ore f o r q ualit y p ro du ct a s t h e d is p o sa b le i n co m e p er ca p it a i s r e la tiv e ly h ig h . E. P ro duct I n fo rm atio n 1.Pro duct D esc rip tio n Tab le 5 1.1 .) N -S -P -P -U SP M atr ix Need : Sa n dals a re a v e ry c o m mon f o otw ear f o r t h e male p o pula tio n o f t h e K in gd o m o f S a u d i Ara b ia . I t i s w orn i n do ors a n d o utd o ors . I t bo des w ell w it h a n y e ve n t m ay i t b e c a su al o r fo rm al. I t n ee d s t o b e d ura b le b eca u se i t w ill su sta in h eavy u se . I t i s c o m m only w orn wit h o ut s o ck s s o i t n eed s t o b e d u ra b le aga in st p ers p ir a tio n w hic h i s t h e c o m mon ca u se f o r f a d in g a n d t h in nin g o f t h e l e ath er. I t matc h es t h e a e sth etic o f t h e t r a d it io nal ga rm en t f o r m usli m m en w hic h i s c a ll e d a th o be a n d i t i s s im plis tic i n d esig n w hic h co m plie s w it h t h e t e ach in gs o f t h e I s la m re lig io n. Sit u atio n: Th e p ro duct c a n b e w orn d aily a n d f o r a ll occ a sio ns. I t j u st n eed s t o b e s lip ped o n an d d o es n o t r e q uir e s tr a p s o n t h e r e ar a s it w ill b e h eld i n p la ce b y t h e s tr a p s a t t h e fr o nt. I t c a n w it h sta n d h eavy u se i n no rm al f la t t e rra in . I t i s l ig h tw eig h t s o a s to r e d uce t h e s tr a in f r o m w alk in g a n d offe rs a d ded s u p po rt w it h t h e a d va n ce d in so le . T h e o uts o le i s n o t v e ry g rip py s o a s to k e ep t h e w eig h t d o w n. I t i s d esig n ed f o r no rm al w alk in g u p t o f a st p acin g b ut w ill no t b e c o m fo rta b le f o r p ro lo nge d r u nnin g. It a d ds a ir c ir c u la tio n t o t h e f e et w hic h i sgo od g iv e n t h e h o t c li m ate a n d i n t h e eve n t t h at s a n d g e ts i n t h e i n te rio r, t h e in so le c a n b e e asil y w ash ed o ff a n d d rie d pre se rv in g t h e l e ath er m ate ria ls . Pers o n: Our t a rg e t m ark e t i s t h e m ale p o pula tio n age d 1 6 a n d a b o ve w ho i s a ls o o n t h e upper c la ss o f t h e s o cia l b ra ck e t s in ce o ur pro du ct i s p ric e d a cco rd in gly . W e a re a ls o ta rg e tin g t h o se w ho w ould p ay m ore f o r ad ded c o m fo rt a n d f u n ctio nalit y a s w e d o have t h e a ctiv a te d c a rb o n i n so le . Pro duct D esc rip tio n: Our p ro duct i s a n o pen -t o ed b ro w n c o w hid e le ath er s a n d als . I t i s s m oo th t o t h e t o uch a n d med iu m b ro w n i n c o lo r. T h e a ctiv a te c a rb o n in so le i s s o ft a n d p ro vid es a d dit io nal cu sh io nin g, i t i s o ffs e t b y a l i g h te r b ro w n co lo r w it h p erfo ra tio ns a ro un d t h e o utlin e. I t is t h re ad ed o n t h e o utlin e o f t h e l e ath er a n d alo ng t h e s tr a p s. USP : “S a m e o ld s ty lis h l e ath er s a n dals w it h t h e ad ded b en efit o f d eo do riz in g a n d s w eat ab so rb en t a ctiv a te d c a rb o n i n so le .”Tab le 5 .1 1.2 .) B -A -F -F M atr ix Fin al P ro duct P ro po sa l Ben efit s Adva n ta ge s Fe atu re s Fu nctio ns Th e p ro duct h as d eo do riz in g attr ib ute s. It m ain ta in s a s ty lis h a e sth etic while a d din g f u nctio nalit y h en ce it i s a b ette r v a lu e f o r m oney t h an oth er c o m petin g p ro ducts More a b so rb en t t o mois tu re a n d o do rs Th e r a w m ate ria ls are a ctu ally a n agric u lt u ra l w aste th u s w e c a n r e d uce th e c a rb o n f o otp rin t whil e c o nve rtin g tr a sh i n to a u sa b le pro du ct Com pare d t o o th er pro du cts i n t h e mark e t, n o ne c a n offe r t h e s a m e m ix o f dura b ilit y , fu n ctio nalit y , a n d sty lis h d esig n a t t h e sa m e p ric e p o in t. Th e p ro duct i s c o lo r bro w n, s m oo th , so ft , l ig h tw eig h t, Th e p ro duct i s u se d t h e sa m e w ay a s o th er sa n d als a n d i s d esig n ed fo r n o rm al u sa ge a n d n o t fo r a ll t e rra in s. I t c a n b e worn d aily a n d p ro vid es le ss s tr e ss o n t h e f e et an d a d ded c o m fo rt a s oppo se d t o n o rm al le ath er s a n d als w hic h i s more r ig id a n d s tif f beca u se i t i s m ostly mad e o f l e ath er a n d ru bb er c o m po nen ts . 1.3 .) R en dere d A ctu al P ro duct S k e tc h es1.4 .) A ctu al P ro duct S ch em atic D ia gra m 1.5 .) B ra n d N am e & L o go 1.6 . P ack a gin g 1.6 .1 . P rim ary Sh o e b o xe s f o r ?men 's s h oes? a re a ro und ? 14 .7 5 i n ch es i n l e n gth? b y ?10.1 2 5 i n ch es i n w id th? b y 5.6 25 i n ch es i n h eig h t. http s:/ /w ww.q uo ra .c o m /W hat-a re -t h e-d im en sio ns-o n-a n -a ve ra ge -s h o e-b o x Fig u re 6 F ig u re 6 .1 1.7 . I n co te rm sTh e i n co te rm c o m pan y w ill b e u sin g i s C IF ( C ost, I n su ra n ce a n d F re ig h t t o n am e d estin atio n) b eca u se i t i s th e m ost u se d a n d p re fe re d t o S a u d i A ra b ia . I t w ill a ls o m ake t h e b uye r t o c o m mit t o t h e p ro duct a n d t a ke f u ll re sp o nsib ilit y t o t h e p ro duct b eca u se o nce t h e p ro ducts a re p ut i n t h e s h ip pin g l in e t h e r is k i s o n t h e b uye rs s id e. 1.8 . R aw M ate ria ls (C O CO NUT H U SK ) Coco nut f r u it s y ie ld 4 0% c o co nu t h usk s c o nta in in g 3 0 % f ib er. T h e c o co nu t h usk c o nsis ts o f ce llu lo se , l ig n in , p yro lig n eo us a cid , g a s, c h arc o al, t a r, t a n nin a n d p o ta ssiu m . T h e m ate ria ls c o nta in ed i n th e c a sin g o f c o co d usts a n d c o co nut f ib ers a re r e sis ta n t t o b acte ria a n d f u ngi. http s:/ /w ww.b io en erg yco nsu lt .c o m /ta g/c o co nut-h usk / Th ere a re l o ts o f s u pplie rs o f c o co nut s h ell s a n d h usk s i n t h e P h il ip pin es b eca u se t h ere a re l o ts o f c o co nut tr e es. ?http :/ /w ww.d ii g e n .c o m /lis t/ c o co nut-h usk -p h ili p pin es/ Activ a te d c a rb o n i s m ad e f r o m c o al, c o co nut s h ell a n d w ood. A ctiv a te d c a rb o n i s a lr e ad y u se d i n f ie ld s o f med ic in e, a gric u lt u re , i n d ustr ia l a p pli c a tio ns, a n d f ilt r a tio n. http :/ /w ww.t ig g.c o m /w hat-is -a ctiv a te d -c a rb o n.h tm l Activ a te d C arb o n i s u se d t o r e m ove p o llu ta n ts f r o m a ir a n d w ate r s tr e am s. A ctiv a te d c a rb o n c a n b e u se d bo th i n f ie ld a n d i n i n dustr ia l p ro ce sse s s u ch a s s p il l c le an up, g ro undw ate r r e m ed ia tio n, d rin kin g w ate r filt r a tio n, a ir p urif ic a tio n a n d t h e c a p tu re o f v o la tile o rg a n ic c o m po un ds. A ctiv a te d c a rb o n c a n a ls o b e use d i n o do r c o ntr o l. T h e f e atu re s o f a ctiv a te d c a rb o n i n clu de l a rg e a b so rp tio n v o lu m e, f a st a b so rp tio n sp eed , h eat r e sis ta n ce a n d c h em ic a l r e sis ta n ce ?Unit e d ca rb o nso lu tio ns.c o m (C O W L E A TH ER ) Glo bally , t h ere a re a p pro xim ate ly 1 .6 b ill io n c a ttle , i n clu din g ?ca lv e s?, ?buffa lo es? a n d ?ze b u s? 1 5 t o 25% o f t h ese a re s la u gh te re d a n nu ally . C ow l e ath er i s t h e m ost w id ely u se d l e ath er a n d a cco unts f o r ab o ut 6 5 t o 7 0% o f ?world p ro du ctio n?. C ow l e ath er i s u se d f o r ?so le s a n d u p pers o f s h o es?, f o r ?ca r s e ats? a n d fu rn it u re u pho ls te ry?, ?belt s? a n d ?str a p s? , ?sa d dle s?, ?le ath er c lo th in g? a n d m uch m ore . T h ere i s h ard ly a n y a re a in w hic h b o vin e l e ath ers o r ?ca lf s k in s? a re n o t p ro ce sse d . In ?Bra zil?, t h ere a re 2 06 m ill io n c a ttle , w hic h i s t h e w orld 's l a rg e st s to ck o f c a ttle . T h at i s 1 4 .2 % o f t h e world t o ta l . In I t a ly , w hic h i s b y f a r t h e l a rg e st ?le ath er m an u fa ctu re r? i n E u ro pe, a lm ost 1 0 0 m ill io n s q uaremetr e s o f c o w l e ath er w ere p ro duce d i n 2 011. I n G erm an y, t h e t h ir d l a rg e st b eef l e ath er p ro du ce r i n Eu ro pe a ft e r S p ain , o nly 8 .5 m il lio n s q uare m etr e s w ere p ro duce d . http s:/ /w ww.le ath er-d ic tio nary .c o m /in dex.p hp/C ow _le ath er F. M ark e tin g M ix 1.Pro duct GN NC c o m pan y w ill b e i n tr o ducin g a s a n dals w it h r e m ova b le a ctiv a te d c a rb o n i n so le . A s a n dals th at h as d eo do riz in g a ttr ib ute , i t c a n b e w ash a n d r e u se d h astily . I t i s f a st d ry in g a n d m ore a b so rb en t t o mois tu re a n d o do r. S a n d als w it h r e m ova b le a ctiv a te d c a rb o n i n so le i s m ad e i n l e ath er, c o co nu t h usk a n d th re ad . C oco nut h usk w ill b e u se d t o m ake t h e a ctiv a te d c a rb o n i n so le t h at h as a d eo do riz in g a ttr ib ute , lig h tw eig h t, d ura b le a n d b re ath ab le . T h e c o m pan y w ill p ro duce s a n dals s iz e s 6 -1 0 m ale . T h e s a n dals c a n be u se i n a n y t y p e o f e ve n t ( c a su al, f o rm al, i n do or o r o utd o or) a n d f o r d aily u se . 2.Pric e Th e p ric e s tr a te gy t h at t h e c o rp o ra tio n w ill b e u sin g i s P en etr a tio n P ric in g b eca u se w e a re j u st th e c o m pan y i s j u st n ew i n t h e i n d ustr y . P en etr a tio n p ric in g i n clu des p re se n tin g a l o w p ric e f o r a n ew pro duct t h at w ill h elp t o l u re c u sto m er a w ay f r o m c o m petit o rs . I t w il l m ake t h e c o nsu m ers t o t r y t h e pro duct b eca u se o f i t s l o w p ric e . I t w il l a ls o h elp u s t o c o m pete f a st i n e n te rin g t h e i n d ustr y . 3.Pla ce Our c o m pan y w ill s e ll o nlin e b eca u se o nli n e s h o ppin g i s b o om in g i n S a u di A ra b ia d riv e n n o t o nly by c o nve n ie n ce a n d l o w er p ric e b ut a ls o b y g re ate r a cce ss r e ta il s it e s a n d c o nsu m ers ‘ i n cre asin g t r u st i n onlin e t r a n sa ctio n. I n a d dit io n y o unge r c o nsu m ers a re m ore o n u sin g i n te rn et t o f in d a n d b uy w hat t h ey wan t. W e a ls o s e ll s a n dals t o i m po rte rs a n d d is tr ib uto r l i k e 4.Pro m otio n Our p ro m otio n t e ch niq ue i s t o p artn er u p w it h w it h a ge n cie s i n S a u di A ra b ia t o s e ek a n d d eve lo p ad ve rtis in g a n d p ro m otio nal c a m paig n s. S o m e e xa m ple o f a ge n cie s t h at w e c o nsid er s e ekin g a re m ed ia an d t e le vis io n c h an nels s o t h at o ur p ro du ct’s r e p uta tio n w ould s p re ad e asily . B ut w e k n o w t h at i f w e make a c o m merc ia l i t s h o uld c o nfo rm t o r e lig io us a n d e th ic a l c o des a n d t h eir l o ca l c u sto m s. http s:/ /w ww .e xp o rt.g o v/a rtic le ?id =Sa u di- A ra b ia -T ra d e-P ro m otio n-a n d-A dve rtis in gG. P ro je cte d S a le s – H is to ric a l a n d F o re ca st Tab le 6 Year KSA Po pula tio n Riy a d h Po pula tion Ave . Po p. Ratio KSA P o p. (a ge s 15-6 4 ) % G rp . Po p. (1 5-6 4) Grp . P o p. Riy a d h Mark e t Sh are Targ e t Mark e t Po p Targ e t Mark e t (% ) Pro je cte d Sa le s (U nit s ) 2013 29,9 44,5 00 5,8 48,0 00 0.1 953 20,8 61,7 00 69.6 7% 4,0 91,8 46 0.1 % 204,0 4 2 0.6 8% 758,1 6 6 2014 30,7 76,7 00 6,0 61,6 00 0.1 970 21,6 55,0 00 70.3 6% 4,2 64,9 42 0.1 % 223,9 1 0 0.7 3% 867,4 0 8 2015 31,5 57,1 00 6,2 63,4 00 0.1 985 22,3 89,2 00 70.9 5% 4,4 43,8 82 0.1 % 244,4 1 4 0.7 8% 998,3 1 4 2016 32,2 75,7 00 6,4 50,9 00 0.1 999 23,0 44,8 00 71.4 0% 4,6 05,9 43 0.1 % 264,8 4 2 0.8 2% 1,0 40,3 01 2017 32,9 38,2 00 6,6 24,9 00 0.2 011 23,6 23,3 00 71.7 2% 4,7 51,3 78 0.1 % 285,0 8 3 0.8 7% 1,1 25,9 28 2018 33,5 54,3 00 6,7 87,4 00 0.2 023 24,1 28,0 00 71.9 1% 4,8 80,8 19 0.1 % 317,2 5 3 0.9 5% 1,2 43,9 68 2019 34,1 40,7 00 6,9 41,8 00 0.2 000 24,5 73,7 00 71.9 8% 4,9 96,7 08 0.1 % 349,7 7 0 1.0 2% 1,3 77,0 51 2020 34,7 09,6 00 7,0 90,8 00 0.2 043 24,9 77,4 00 71.9 6% 5,1 02,5 40 0.1 % 382,6 9 1 1.1 0% 1,4 85,0 55 2021 35,2 62,7 00 7,2 34,6 00 0.2 052 25,3 57,8 00 71.9 1% 5,2 02,4 01 0.1 % 416,1 9 2 1.2 0% 1,7 49,3 36 2022 35,7 96,0 00 7,3 72,7 00 0.2 060 25,7 13,2 00 71.8 3% 5,2 95,8 10 0.1 % 503,1 0 2 1.4 1% 2,1 69,2 43 sh o w s t h e p ro je cte d s a le s o f t h e c o m pan y f o r t h e u pco m in g y e ars . T h e p artn ers b ase d t h e t a rg e t m ark e t ( % ) b y div id in g t h e T arg e t M ark e t p o pula tio n b y S a u di A ra b ia P o pula tio n. T h e p ro je cte d s a le s i n u nit s w ere c o m pute d b y mult ip ly in g t h e t a rg e t m ark e t ( % ) t o R S V olu m e S a u di A ra b ia i n ‘ 0 00 u nit s . H. C o nclu sio n.

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