Analysis of Harry Potter and the Prisoner of Azkaban by J.K. Rowling
Essay will attempt to analyse the different trailer conventions, whichmake the trailer ‘Harry Potter and the Prisoner of Azkaban’ a success.The outlined conventions include different scenes, the music and whataffect the have on the viewers. This essay will explain the genre ofthe film and who their target audiences are.
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The opening scene starts off with Warner Bros Pictures logo in frontof a cluster of clouds, this would be one of the unique sellingpoints, and Warner Bros Pictures are incredibly famous all over theworld. The scene is done in slow motion at the start and then speedsup towards the end. Bright colors are used for this logo, brightyellow, sky blue and the logo is outlined in black to make it standout.
The next scene you see Professor Servens Snape (played by AlanRickman, who is a very famous actor, this would make the fans of AlanRickman come to watch the film). He makes a dramatic entrance in to aclass room where Harry Potter (who is another unique selling point andplayed by Daniel Radcliffe) and his other class mates are studying;Snape with his wand closes the blinds on the windows and goes to thefront of the class and pulls down what looks like a over-headprojector screen, at this point the camera moves slightly closer tohis face as he says “turn to page 304”, the clothes which ProfessorSnape wears and the looks he look on his face give the impression thathe is really creepy , when he walks in the class goes quiet this tellsus that he is a strict and frightening teacher. After this a darkpurplely black gathering of clouds…
…shown blend together withmystery and adventure themes. Seeing the trailer would be moreeffective then looking at a poster because then you will get to seethat there is some sort of comedy in with it as well as mystery andadventure whereas if you saw the poster it would appeal to those whoare interested in scary films and to those who read Harry potter booksonly because a poster can’t really talk for itself and tell you thathere are comedy scenes in the film too. The trailer would most likelyto be scene before films whose target audiences are 10+, and inbetween the breaks of TV programs which children are most likely towatch for example after 3:30 (after school) onwards until about 7:00.Taken as a whole this trailer is one of the best trailers, it leave agreat impact on you, wanting to go and watch the film.
