IBM’s smarter planet strategy was implemented in view of progress and growth to the company. They promised a whole new generation of intelligent systems and technologies. The vision they had was driven by three I’s, instrumentation, interconnectedness and intelligence. This was the basis of the whole new plan and where they were headed. IBM saw this as an opportunity to start this as they saw a world becoming smarter in every facet. After only a year of this strategy being implemented, hundreds of clients took advantage of the opportunity to build smarter systems and technologies.
There were immense outcomes as companies, communities and cities around the world benefited. They were achieving what they set out to do by building a smarter world. This strategy comes straight back in line with IBM’s values and mission statements. They say in their core values that they strive to lead in the development of the industries most advanced technologies. The smarter planet strategy is about bringing the consumers the best and helping them achieve a smarter world and increased productivity.
I think that IBM implemented the smarter planet initiative to spread their message and reach more people worldwide.