Strength experience of marketingDifficulties of constituting difference between

Strength mainly concentrates on the factors that the organizational management could take as decisions to improve the resources that is being utilized to improve the competitive advantage or how it could be used as a strength as an opportunity in the future.The Factors involves strength, could be:a novel product or a servicethe expertise market enterprisethe location of the establishmentthe quality of the procedures and the processes that are performedWeaknesses are the factors that could be affect the company’s existence. Management should identify these weaknesses and must take necessary action to overcome. There could be a number of common weaknesses that could effect an organizations such as:Less experience of marketingDifficulties of constituting difference between products or services(which is related to the competitors of the organization)The Location of the establishmentDamage of the company reputation.

Opportunities involves with the new areas that the company could grow into. By adopting various opportunities the company management could easily decide how the technological development or demographical change could be involved to move in to various directions. The common opportunities for an organization could be listed as the following:A new development of a new market such as the InternetImproving profit by moving into lately developed market segmentsCombine with strategic alliances.Modern International MarketsMarkets which are vacated by competitors who are ineffective.

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Threats could be sources of danger for a company, but this could be an opportunity for another company’s existence in the commercial environment. By identifying and by making the proper decisions the management of the organization could overcome from such situations. A threat could be:A fresh competitor in the home marketThe price wars with the rivalsA rival has a distinct service or productThe superior access to the distribution channels, by their rivals.The introduction of taxation to the products and services of thecompany.How ever taking in to consideration about the above discussed information an analysis of SWOT representing Hayleys Company Ltd.

is performed and the results are demonstrated bellow.

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