Placebo Effects of Marketing Actions

References

Allison, Ralph I. and Kenneth P. Uhl (1964), “Influence of beer brand identification on taste perception,” Journal of Marketing Research, 1 (August), 36-39.

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Festinger Leon (1957), “A theory of Cognitive Dissonance,” Stanford University Press, Stanford, CA

Huber, Joel and John McCann (1982), “The impact of inferential beliefs on product evaluations,” Journal of Marketing Research, 19 (August), 324-33.

Levin, Irwin P. and Gary J. Gaeth (1988), “How consumers are affected by the framing of attribute information before and after consuming the product,” Journal of Consumer Research, 15 (December), 374-78.

McClure, Samuel M., Jiam Li, Damon Tomlin, Kim S. Cypert, Latane M. Montague, and P. Read Montague (2004), “Neural correlates of behavioral preference for culturally familiar drinks,” Neuron, 44 (October), 379-87.

Rao, Akshay R. and Kent B. Monroe (1988), “The moderating effect of prior knowledge on cue utilization in product evaluations,” Journal of Consumer Research, 15 (September), 253-64.

Shiv, Baba, Ziv Carmon, and Dan Ariely (2005), “Placebo effects of marketing actions: consumers may get what they pay for”. Journal of Marketing Research 42.4 (November), 383-393.

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