Currently, given more responsibility and true ownership

Currently, there are total two employees working; however, Jasmine is looking to add new employees in various areas such as marketing, finance and HR.

The recommended structure for the company is to have a flat structure because this type of structure can drive rapid growth and less bureaucracy can make tasks get completed more efficiently. When properly executed, individual employees are given more responsibility and true ownership of projects by the managers. Furthermore, this structure is beneficial for innovation and autonomy in the company. Rather than needing to pass messages through many management layers which could lead to miscommunication, direct communication with executives allows employees to reach decisions and solutions quickly. In addition, employees will be given equal opportunities to express their ideas that may lead to competitive success.The company’s flat structure can contribute the growth by individual freedom that will give them opportunities for personal growth. This structure will allow employees to pursue success, making the business grow .

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However, as the company will grow it will start becoming difficult to maintain this structure for long term sustainability. As Vessel Athletics grows, it is recommended that the company should adopt hierarchy work structure to maintain long term sustainability. This work structure will show clear chain of commands where employees would have a clear image on whom to report where their messages will get channeled along defined and predictable paths. In addition, when the company will grow it will need to manage variety of tasks, ranging from human resources and accounting to marketing and purchasing. The hierarchical structure divides these areas of concern into various department configurations that they are specialized in.Company culture defines the personality of the company and is vital for the well-being of all employees.

Vessel Athletics company culture will value creative problem solving and open communication. The employees will be encouraged to collaborate with others to achieve a goal. This daily collaboration would both help evaluate work performance effectively and encourage employees to learn about each other. The dress code of the company will be business casual attire. At the end of every week, the company will organize social events for employees to socialize. This will also give an opportunity for new hires to engage in activities and get comfortable with the employees.

The company’s culture will motivate employees to openly share their ideas and be given constructive feedback on them. Having a company culture gives importance to values that will create satisfaction for employees and as a result, cause company growth. Vessel Athletics growth culture is based on valuing behavior that attracts people who are motivated to achieve their goals and contribute to company’s goals.

If employees believe in such values, they ought to be able to act accordingly and attract others who find such values motivating. As company culture is a vital factor for company’s growth, having a positive work culture that promotes collaboration and respect helps to get positive constructive feedback on different websites such as Glassdoor, Indeed or LinkedIn. This feedback from employees helps the company see the positive and negative points of their work culture. In this way, the company can work on their grey areas to retain top talent.

According to Forbes, employees regard work culture more important than pay scale because companies with strong cultures invest time in training and developing to ensure that everyday events such as meetings, compensation and delegation are aligned with the espoused values.

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