Company Name – STARBUCKS Student Name – Pawan KumarStudent Id – 8556045Section – 16 Instructor Name – MARLON DELANO NANGLE, MSc, LSS Green Belt Introduction to company – Starbucks is the largest American coffee company across the world. It has more than 16000 branches in 50 countries over the world.
It is an American company and was found in Seattle, Washington in 1971. The beverage that Starbucks selling is called `Frappuccino’. Starbucks has annual Frappuccino sales over 2 billion.NOC Code – 0621Job Title – Store ManagerStore managers make connection with customers and promote their purpose at Starbucks. They run business and do efforts to bring it on large scale and spread it over the world.
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They lead teams and departments and build a working and welcoming environment in their company. They believe that we can all become an enormous and positive part of our society and make changes around the world. This job also assists a team of partners to maintain the Starbucks experience for their customers.Job Responsibilities of Store ManagerMake contribution to amplify sales for increasing profit by searching for new opportunitiesand strategies.
Manage cost of goods and inventory efficiently and control labor cost as well to reduce the cost of production.Looking for new product design and searching new ideas to enhance the quality of product and providing details to partners about new particular product.Maintain store operations and functions, keeping record of financial status and development of accountability. Managers have to maintain daily, weekly and monthly period financial reports as well.
Teach and train partners about entire functions of Starbucks by enhancing their skills and knowledge to operate the service standards of entire Starbucks.Starbucks managers also patriciate in daily tasks like banking, cleaning, providing services to customers and handling their complaint.Managers of Starbucks have to assist baristas during busy schedule and even sometimes they have to clean restrooms when needed.Managers should ensure that every customer of their coffee shop never leaves shop without being fully satisfied by its service and always eager to return again.Why this job seems interesting to me- I like this job and in future want to be manager at Starbucks. Because I want to experience the work that a manager does.
I want to enjoy the experience of multi-tasking environment when a manager has to complete multiple tasks at one time. It seems amazing to handling a group of staffs and to train them about the operations of company. A manager’s job is a hard one because he has to do too many tasks and has to handle the entire firm.Salary table Source Average salary yearly Glassdoor 48,000 Payscale 47,801 Indeed 43,801 Figure.1 for comparative salaries of store manager position (NOC: 0621) Sources: Glassdoor, Payscale and Indeed.
The manager whose salary is 48,000 will grow faster than other managers who have salaries respectively 47,801 and 43,801. Manager with 43,801 annual salary will grow slowly.Critical Decisions of OperationsGoods and services – This includes seeking for ways to reduce the cost of production, increasing the quality of product and making more profit.
Managers should always look for resources to reduce the cost of goods without compromising with quality of product. Starbucks makes quality products that’s why their customers return again and again. Process and Capacity – Managers have to design new strategies which support all production goals of firm contains resources and technology. In this decision managers have to determine the processes are important and how to implement them in business practices to keep them running simulate effectively.Quality Management – Research in market to determine consumer’s needs and reviews on product s quality to make it better than its previous version and testing on it. It is necessary to be clear on the customer’s demand and need and meet their expectations.Human Resources and Design – Doing efforts to provide continuous enhancement in programs with daily ratings and gave training to employees continuatively to be efficient in operations to be successful in this area.
Scheduling – Make a schedule of tasks that have to perform and set an time limit required to complete these tasks. Creating a plan how many people are going to work on particular task by keeping the thing in mind what necessary resources are needed to do job efficiently and more effectively. For instance, if managers are working in a production department they have keep in mind that how many machines are required to complete the work at time.Maintenance – This decision includes maintenance of workers and machineries as well as process.
Managers have to think what do they need to keep resources valid and what they need to maintain the quality of products.Location – Location is main factor in supply chain management as it determines the life of a product and business. Sometimes location highly effects on a particular business. We have to choose a location for our company where the transport is easily accessible and easily to interact with customers. We have keep these factors in mind while choosing location for a firm.
Supply Chain Management – Supply chain management is all about making best strategies to decrease the cost of goods without affecting quality of product. Starbucks effectively manages its cost without compromising with the quality.Mission StatementMission of Starbucks is to attract its customers by providing best quality products so they never leave the place without being fully satisfied. So main motive is consumer satisfaction. It should be welcoming behavior with customers and deal with laugh. Starbucks mission statement is to inspire and bring up the human spirit with one person, one cup, and a neighborhood at a time. Starbucks always keeps quality in mind and also impassioned about the process of producing finest coffee beans, roasting them with great supervision and making better life of people who grow them.
Starbucks has a team of many partners work with co-ordination. It’s not only about job but goes around their passion and contribution towards it. Partners always treat each other with great respect and work with full co-ordination.
Starbucks has many branches across the world. Every store is a part of community to be a good neighbor of it. Motivate the whole workforce, bring together all partners, customers and the community to dedicate whole day with full potential. Strategies Re-organized – In the past stages of 2008, Starbucks took an important step to clarify and centralized their previous supply chain organization. The entire firm re-organized and every role of the firm divided into four basic functional parts such as plan, source, make and deliver. The process simplified by dividing tasks.
Reduce cost and improve service – After the re-organization accomplished, every task divided and each functional group was tasked to locate the advancements in service. The source group accomplished to identifying the factors that cause price increasing. Searching for new resources and better contracts helps to reduce the cost. The manufacturing group of Starbucks determines that by installing new roasting plant in U.S they can reduce cost as well as delivery time. By improving service they can rule in market as new customers be a part of it.
Another feature of the transformation was the introduction of weekly scorecards with clear-cut service, cost and productivity matrices. The use of scorecard can help us to track the most critical key performance indicators.Future Capabilities – The company starts a process of taking a particular care to hire only the talented one to replace its supply chain leadership team to ensure the supply chain execution in the present into the near future.
Plans should be made by keeping future uncertainties in mind. The company only hires the best talent. Competitive advantages of StarbucksOffering `third- place’ experience – Starbucks effectively provides third place experience away from home and work, where people can spend time and can relax and enjoy the comfortable environment with their friend and family or alone at shop. Starbucks store workers are welcoming and hard-working to get their work done. All company- owned stores of U.
S and all over the world provides free Wi-Fi and other facilities as well so customers stay for long time, buy more, return for visit again.Selling highest quality coffee – Business strategies of Starbucks can be classified as product differentiation. The coffee chain of Starbucks focus on providing quality of products because customers pay premium prices for high quality. Starbucks provide excellent customer service. Excellent consumer service is one of the solid source of Starbucks competitive advantage that increases the effectiveness of coffee retailer.
International market expansion with the focus on emerging economics – is one of the key element Starbucks business strategy on long term approach. The global market segment increased to 14% in 2016 from China/Asia Pacific (CAP). In last two years total 2719 new Starbucks stores opened. Now Starbucks spread over 50 countries. Accommodating technology into various business processes – Starbucks always looks for new technologies to simplify the process.
It not limits the purpose of new technology is not just to improve the website to quicker its payment process for people who are still waiting in the line. The coffee chain includes integrating technology into range of business processes and methods such as new product development, communication, competing sales and monitoring the level of consumer satisfaction. The most illustrious examples for creation of value via integration of technology by Starbucks includes the launching of mobile app for order and even pay on mobile which allows its customers to buy coffee without being in line. It is very useful feature for customers that Starbucks maid. Reference https://en.wikipedia.org/wiki/Starbucks https://www.starbucks.ca/about-us/company-information/mission-statement https://online.kettering.edu/news/2016/09/21/10-critical-decisions-operations-management https://www.glassdoor.com/Salary/Starbucks-Canada-Salaries-EI_IE2202.0,9_IL.10,16_IN3.htm https://ca.indeed.com/salaries/Manager-Salaries-at-Starbucks https://www.payscale.com/research/CA/Job=Retail_Store_Manager/Salary/59482723/Starbucks-Corporation https://research-methodology.net/starbucks-coffee-business-strategy-2/
