Group Member Names: Yuki Maggie Lainka Yolanda In China, a woman is easily described as “sheng nv” or” leftover woman” when she is over 27 or 30 years old and still remains single (Magistad). But among these leftover women, they mostly have beautiful appearance, high education and incomes. Actually, some leftover women really do not […]
Eating Disorders and Social Change
Abstract Eating disorders among women is a real social concern today because the media and Hollywood promote this unhealthy life style. When it comes to attitudes toward this topic many people consider thinness to be attractive and think that’s how women should look. Without a change in attitudes then many women will continue to meet […]
Culture Shown In Advertising Materialism Psychology Essay
Belk and Richins as giving importance/being attached to worldly possessions. He proposed three measures to quantify materialistic traits, namely – possessiveness inclination and tendency to retain control of one’s possession), non-generosity (unwillingness to give possessions to or share possessions with others) and envy (interpersonal attitude involving displeasure and ill-will at the superiority of (another person) […]
Consumptive Personality Traits
A Study of Consumptive Behaviour, Personality Traits and Gender Differences Joanne Jacob Abstract A general population survey of 1193 people was conducted to ascertain if there was a common core personality or behavioural trait of “consumptiveness” in participants. Consumptiveness refers to the acquisition or consumption of items in an excessive amount. This study examined if […]
Consumer Memory In Relation To Advertising Effectiveness
Psychology is known for the study of the human mind and its behaviour. It can be seen as the umbrella term for the sub-fields of psychology such as cognitive psychology and social behaviour (McLeod, 20011). It is frequently argued whether or not psychology is a science or simply a descriptive science, a description of which […]
Consumer Learning and Attitude Formation
Emily Keegan Because not all learning theorists agree on how learning takes place, it is difficult to come up with a generally accepted definition of learning (…) first, consumer learning is a process; that is, it continually evolves and changes as a result of newly-acquired knowledge (…) both newly-acquired knowledge and personal experience serve as […]
Classical Conditioning Associated With Phobias
Classical Conditioning in plain terms is a method by which an organism determines why and the cause of a condition, while also what brought it about, and whereas, ‘operant conditioning is a method ofilearning that occurs through rewards and punishments for behaviour’ (psychology.about.com). Classical Conditioning can be used to create phobias. ‘A phobia can be […]
Changing Health Risk Behaviours: Benefits and Strategies
Jose L. Rivera Changing Health Risk behaviors so People can Live Healthy and Productive Lives Human behavior plays a vital role in the preservation of health as well as the prevention of disease. In order to reduce or decreased the significant morbidity and mortality linked with health-related behavior, health care professionals have looked into models […]
Attitude Formation: Cognitive Consistency and Inconsistency
Minahil Meher Attitude Formation Many of our views are acquired in situations in which we interact with or observe the behaviour of others, called social learning. Such learning can be acquired through several processes, which in turn help us form attitudes. Classical Conditioning: Learning based on Association The evoking of an attitude by the association […]
Pros and Cons of Mixed Methods Research
For every job or task there is a specific tool befitting such work. Similarly, every researcher after having identified the scope of their research needs to apply a particular method of research in order to attain the best results. Interestingly, there are some methods of research that when applied or used together the acquired results […]