Asch started a study in “Opinions and Social Pressure

Asch started a study in “Opinions and Social Pressure,” to discover the influences of group pressure on individuals. A lot of people confirmed going under social pressure, Asch goal was to know the role social pressure played on people’s decisions and choices. This study enabled one hundred and twenty-three male students to partake in the survey. The answer derived played a major role on social pressure by giving insights on the decisions made by the masses. Other experiments where conducted by Solomon Asch aiming to discover the influences of groups, majority or masses have on an individual, what he later learnt was toeing the line.

Reference
Solomon, A. (1995). Opinions and Social Pressure. In Behrens, L., ; Rosen, L. J. (Eds.) (2007).

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