Under PMKVY

Under PMKVY (Pradhan Mantri Kaushal Vikas Yojana), vocational skill development centres have spread across India, a flagship scheme of the Ministry of Skill Development & Entrepreneurship (MSDE), provides skill training to a huge number of employable Indian youth to enable them in securing a better livelihood. One of the programme is on imparting skills in the Beauty and Wellness sector. Today, the Beauty and Wellness sector has gained prominence in India and displayed consistent and tremendous growth, making it a potentially significant contributor to national economic growth and as a leading employer can create millions of employment opportunities across the breadth of the country. The reason for this phenomenal growth is the rising consumerism, globalization and changing lifestyles of Indian consumers as well as increasing rate of wellness tourism. India is currently the 10th fastest growing market globally in Beauty & Wellness sector. The fast growth in beauty and wellness industry along with the entry of big organized players both nationally and globally, has led to huge demand for trained personnel. However, there is a huge deficit in the availability of skilled and trained employees. This talent deficit already poses extreme threat to the growth and expansion of the whole beauty and wellness industry. A study was undertaken to understand the impact of such skill training programme undergone by 40 marginalised women of one of the Mumbai Suburbs- Kandivali (West). The conclusion was that many organizations imparting skills training are not having proper infrastructure and qualified trainers, and hence substandard training is imparted.