It is now clear to

It is now clear to identify the Points of Parity for JetBlue which are elements that are not unique to the airline. Such as, them being an airline, wifi, drinks, food, online booking/ reservation system.Points of Differences however are the unique characteristics they possess that set them apart from other airlines and enables them to have that competitive advantage over others, such as, their loyalty program, once an individual is a member they are awarded double points on travel, meal options are available for different preferences (gluten free etc.), mobile access is available to check in and have boarding pass available at the tip of one’s finger, safety has been carefully improved with the installation of cameras in cabin seating area and cockpit entry has been enforced with bullet proof design and finally they have introduced and implemented a one of a kind JetBlue Customer Bill of Rights which protects customers and crew members from any unforeseen occurrence, such as flight cancellation or delays due to weather (JetBlue, 2018).