(1) Identify and describe the various aspects of InterActiveCorp’s corporate level AND restructuring strategies.
InterActiveCorp corporate level strategy is a relative to High Level of Diversification through acquisitions in the e-commerce business in hotels and flights, different ventures, and advertisement ad. InterActiveCorp corporate is a horizontal merger and acquisition strategy with acquisitions of companies such as Expedia, and Hotels.com, LandingTree.com. InterActiveCorp corporate has the Home Shopping Network (HSN), which is not completely an online business nonetheless, HSN has a revenue income which permits for additional mergers and acquisitions.
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Acquisitions similar to this can be helpful since InterActiveCorp corporate developed a substitute for advanced technology that permits to enter into high-tech businesses without adding new products line. Additionally, by acquiring web-based businesses that are top of competitors in other industries, however within the e-commerce. InterActiveCorp redesigns its competitive possibility. Addition to their rearrangement strategies, Barry Diller’s plan is to bring huge numbers of clients and suppliers together and be online together.
Meanwhile, InterActiveCorp is refocusing on its core businesses of acquiring e-commerce companies that are extremely disjointed industries. The editorial lists fragmented industries in e-commerce like travel, personal finance and sport and music entertainment and online mortgage services. Moreover, there is some downsizing in relationships by creating a hands-on management strategy by allowing the heads of departments or other businesses manage their own operations, like the changes InterActiveCorp made when Diller stopped having all the figureheads remark on each other’s strategy.(2) Identify and describe InterActiveCorp’s corporate level core competencies.
InterActiveCorp change in its core businesses of acquiring e-commerce industries that are extremely fragmented businesses. The magazine lists fragmented industries in e-commerce like travel, personal finance, the dating website and local entertainment. Some of the downsizing in the relation of making an active management strategy by letting the heads of departments make the change without consulting what their strategies should. InterActiveCorp IAC’s corporate level core capabilities consist of effectiveness in conducting successful mergers and acquisitions. InterActiveCorp style is a decentralized management system which provides the perfect environment so that managers of each business can run the daily tasks.
While, most of the businesses are in e-commerce, the industries variety of dating website to hotel booking, therefore; a decentralized management is efficient and offers the cooperation for successful acquisitions. (3) What was most interesting about the content of the article? ExplainThe most fascinating part of this article was that Barry Diller came from the showbiz business and able to capture the online business and turn it into a multibillionaire business. In recent year InterActiveCorp I was very astonished to learn that how Barry Diller able to merge with more companies and stay very competitive and successful business.
